21 February 2026
In his latest video, "Which Ads Did Better?", entrepreneur and marketing expert Alex Hormozi dives into the world of advertising effectiveness by comparing different ad strategies. If you’re short on time and want to grasp the key takeaways without watching the entire video, we’ve summarized it for you.
Hormozi begins by presenting a series of ads, asking viewers to guess which ones generated more leads. He contrasts two different approaches for each ad, revealing that the more straightforward and clear messages consistently outperformed the clever or overly complex ones. For instance, he highlights an ad that invites potential customers to a workshop in Las Vegas versus one that uses a metaphor about being a "unicorn" in business. The latter, while creative, confuses the audience and leads to lower engagement.
Throughout the video, Hormozi emphasizes the importance of clarity in advertising. He notes that ads with hooks that are easy to understand—written at a third-grade reading level—tend to resonate better with audiences. He shares his personal experiences with running ads, reminding viewers that sometimes, simplicity trumps cleverness. The key takeaway is that the hook of an ad is crucial; it needs to be clear and direct to capture attention effectively.
By focusing on these principles, marketers can enhance their ad performance and ultimately drive more leads. Hormozi’s insights serve as a valuable reminder that sometimes, the simplest approach is the most effective.
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