20 February 2026
In a recent video titled "The New Siri is... Google (Explained)," tech YouTuber Marques Brownlee dives into the significant news that Apple is set to revamp Siri with technology powered by Google, expected to roll out in 2026. This partnership marks a pivotal moment for Apple, a company often perceived as a leader in technology, yet struggling to keep pace in the AI race.
Marques begins by addressing the long-awaited Siri update, which has been rumored for some time. He notes that despite Apple's efforts, Siri has not met user expectations, leading to this surprising collaboration with Google. The official statement from Apple emphasizes their belief that Google's technology will provide a robust foundation for Siri, unlocking innovative experiences for users.
AI Competitiveness: Marques points out that this partnership highlights Apple's challenges in the AI domain. By relying on Google's models, Apple acknowledges that it has not been able to develop Siri to a competitive level on its own.
Historical Context: The collaboration is not unprecedented; Apple and Google have previously worked together, notably with Google being the default search engine in Safari. This new partnership is seen as a strategic move to enhance Siri's capabilities.
Future of Siri: Marques speculates on how this partnership will affect Siri's functionality. He anticipates that the integration of Google's models will improve Siri's understanding and responsiveness, potentially reducing the need for Siri to rely on external AI like ChatGPT for complex queries.
Privacy Considerations: Apple is known for its strong focus on user privacy. Marques discusses how Apple might customize Google's foundation models while ensuring that user data remains secure, a crucial aspect for maintaining user trust.
User Experience: The video also touches on the potential for new features that could enhance the user experience on iPhones. Marques envisions functionalities similar to those found in Android, such as advanced search capabilities, which could make Siri more competitive.
In conclusion, Marques Brownlee's analysis of this partnership sheds light on the evolving landscape of AI in consumer technology. As Apple prepares to leverage Google's expertise, the tech community eagerly anticipates how this collaboration will reshape Siri and the user experience on Apple devices. If you're interested in the future of AI and voice assistants, this video is a must-watch!
Do you like reading content like this? Subscribe to our newsletter and we'll send you a weekly digest of summarised Youtube content